Digital Cultural Heritage Massive Open Online Course Module 4 4.5 Case studies and resources Module 4 Quiz

  1. Which of the following is not among the macro category identities of cultural visitors?

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  2. Professional/Hobbyists are expert visitors whose work or hobby makes them interested about specific parts of a collection.

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  3. “Digital Natives” are people who were born before the spread of digital technologies and had to learn the digital language later in their lives.

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  4. Which of the following is the generation that was later introduced to technology and tried to adapt to the technological world later?

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  5. Which of the following is not an effective interview criteria?

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  6. Empathy interviews allow visitors to speak about what is important to them.

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  7. When determining the target audience for cultural heritage sites, tools such as Google Trend,Facebook,Twitter, Follower wonk can not be used.

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  8. Which of the following strategies is incorrect in ideal customer positioning?

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  9. Cultural audiences are made up of people interested in cultural heritage, arts and creativity.

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  10. At which of the typical visitor journey stages of cultural heritage sites is the first impression made?

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