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Question 1 of 10
1. Question
True or False: Marketing is the action or business of promoting and selling products or services, including market research and advertising
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Question 2 of 10
2. Question
True or False: Marketing is where your business puts the customer at the centre of all your activities
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Question 3 of 10
3. Question
True or False: “Digital marketing is conducted via websites, search engines, blogs, social media, video, email and similar channels to reach customers.
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Question 4 of 10
4. Question
‘A ________ is a business’s overall game plan for reaching the right people and turning them into customers of the product or service that the business provides.
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Question 5 of 10
5. Question
True or False: A digital marketing audit allows you to have a deep dive into what marketing strategies is working for your organization and what is letting you down
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Question 6 of 10
6. Question
Storytelling in marketing is an out of date, inefficient and ineffective strategy to engage customers
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Question 7 of 10
7. Question
Which of the following media is useful in digital storytelling
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Question 8 of 10
8. Question
The most effective digital storytelling must evoke emotion, authenticity and relatable content. True or false
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Question 9 of 10
9. Question
What does the acronym UGC stand for in marekting?
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Question 10 of 10
10. Question
Which of the following are exmaples of UGC?
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